Reliable. Strong. Consistent.
The Totango Brandbook
When we started working with Totango their brand had been through a few iterations. Superhero characters, abstract graphics and more. We worked with the Totango team to create a fluid, strong and consistent brand that represents the company and leaves prospects and customers with a feeling of happiness.
- Why there's a 6 degree incline in the logo and icons
- What the meaning is behind the icon
- How a consistent brand book helps you develop mindshare